With the themes of ‘A Blueprint to Success in Music Festival Production’ and ‘Dante Certification Level 3 Training @ Guangzhou’, the course is set to map out the best practices on live event production, from planning and organising music festivals, project management, social media promotion, risk and safety assessment to technology applications such as audio recording and production, AoIP deployment, visual design, lighting solutions and stage setup.
Mapping industry needs with talents in large scale live event production
The number of music festivals is skyrocketing in China (269 in 2017, up 33.8%1). As such, it is important to look into the planning and production in the right manner in order to stay relevant on the market. The desire for the Chinese entertainment industry to further uplift its event planning skills and technical standards continues to grow.
Mr Jimmy Chan, Head of Business Development of Event Safety Alliance in Asia, sees the importance of live event production as it is one of the future development trends in China: “Prolight + Sound Guangzhou is at the forefront in providing hardware devices and technological solutions for music festivals in China. Also, it provides an extensive platform to connect manufacturers and suppliers with producers and organisers of music festivals.”
There are various crucial aspects that require attention during organisational process, such as event programming, risk and capacity management, marketing and strategic planning, communication and promotion.
Equally fundamental to a well-established music festival includes a wide array of lighting and audio, rigging and staging support. During the event, experts will share tips on getting the technical issues right for achieving a perfect balance in every detail.
China’s premiere in establishing Dante Certificate Level 3 Training for advanced sound practitioners
More and more industry peers are seeking further education in managing audio networking systems. In order to cater for these market needs, China’s first-ever Dante Certification Level 3 Training will be hosted during the show. The advanced course is geared towards attendees who have prior knowledge in audio networks, and will focus on the ease of use with Dante’s ‘Plug n Play’ technology. Alongside this, the course will look at an overview of the wide varieties of tools available from the IP toolkit, and how to make live sound distribution and control easier.
10 – 11 May
Part 1: A Blueprint to Success in Music Festival Production
Theme: Planning and Organisation
Topic: Planning / Project Management for Music Festivals
Speaker: Real Music Acoustics & Lighting Technology Co Ltd
Topic: How Can We Better Promote EDM Festivals to Our Customers?
Speaker: Mr Koma, Director of EDM Lab (Wechat public account)
Topic: Can Safety Be Creative?
Speakers: Mr Tim Roberts, Director, The Event Safety Shop
Mr Jimmy Chan, Director of Business Development Asia,
Event Safety Alliance
Theme: Technical Applications
Topic: The Enchantment of Big Audio
Speaker: Mr Tony Andrews, Founder of Funktion One
Topic: Better Live! HQ Audio Recording for Concerts and Festivals
Speaker: Mr Andrew Levine, Director of Music and Word Production, The German Tonmeister Association (VDT)
Topic: Deploying AoIP in Live Events
Speaker: Mr Kieran Walsh, Director of Application Engineering (EMEA), Audinate
Topic: Lighting Design for Large Scale Events
Speaker: Mr Michael Chan, Lighting Designer, Lighting Insomnia
Topic: Applications of Mega Outdoor Mobile Stage in Concerts
Speaker: Mr Lee Kam Bor, Managing Director, Trinity Technology Ltd
12 May
Part 2: Dante Certification Level 3 Training @ Guangzhou
Topic: Dante Certification Level 3 – Advanced Dante Networking
Speaker: Mr Kieran Walsh, Director of Application Engineering (EMEA), Audinate
A number of other events are scheduled to take place during the course of Prolight + Sound Guangzhou 2018, including the International and Oriental Outdoor Line Array, The First Live Sound Mixing Contest Finals, The Eighth Audio Technology Forum 2018, the seminar themed “Application of Audio Technology in Artificial Intelligence”, and Stage Design and Stage Engineering Alliance Annual Forum 2018.
Prolight + Sound Guangzhou is expected to host 1,300 exhibitors and more than 75,000 visitors in 13 thematic halls and the Y-Channel from 10 – 13 May 2018 in Area A at the China Import and Export Fair Complex in Guangzhou, spanning over 130,000 sqm as a leading platform for the audio visual, professional light and sound industries in China.
1 Music Business China. http://www.chinambn.com/show-5596.html. Retrieved on 17 April 2018.
Information for journalists:
Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). For more details and information about the show, please visit www.prolightsound-guangzhou.com or email plsgz@hongkong.messefrankfurt.com.
Other shows under the Prolight + Sound brand include:
Prolight + Sound NAMM Russia
13 – 15 September 2018, Moscow
Prolight + Sound Middle East
23 – 25 September 2018, Dubai
Prolight + Sound Shanghai
10 – 13 October 2018, Shanghai
Prolight + Sound
2 – 5 April 2019, Frankfurt
Press information and photographic material:
https://www.hk.messefrankfurt.com/hongkong/en/media/entertainment-media-creative-industries/prolight-sound-guangzhou/news.html
Social media:
Facebook: Prolight and Sound China
LinkedIn: Prolight and Sound China
Wechat: @prolight-sound
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
* preliminary numbers 2017
For more information, please visit our website at:
www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de
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- PLSG18_PR4_EN (pdf, 199 KB)