At the show’s closing, Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, remarked on the fair’s impressive outcomes: “The growth in scale and diverse attendance highlights the fair’s importance, as well as the industry’s resilience and adaptability amidst global economic uncertainties. The consistent increase in various product sectors as well as exhibitors and participating brands has accounted for the ultimate success of this year's show. As a key destination for global buyers, Prolight + Sound Guangzhou continues to be a launchpad for innovation and product debuts, reinforcing its reputation as a benchmark event in the sector.”
The industry’s entire product supply chain from entertainment to pro AV technologies was covered at the show. From stage technologies to smart AV integration, the fair showcased the driving forces transforming the industry in the digital era, serving as an all-encompassing venue for product showcases, trend releases, and business collaboration.
Leading exhibiting brands demonstrated the creativity shaping the industry
Strengthening its position as a professional, international, and brand-driven trade fair, PLSG once again united top global and domestic brands to showcase, including: ACE, ACME, AI Speech, Allen & Heath, Audiocenter, Audio-technica, Ayrton, Big Dipper, BIK, Bosch, Bose Professional, CADAC, Charming, Colorlight, d&b audiotechnik, Dare, DAS Audio, db technologies, DJ Power, DLW, DPA, DYNACORD, Eagle Truss, Electro-Voice, EM acoustics, ETC, FBT, Fidek, Fine Art, Funktion-One, Golden Ginkgo, GOLDENSEA, Gonsin, Harman International, HK Audio, Icon, ITC, JBL Professional, LingJie, Longjoin Group,Martin Audio, Mode, Mooncell, Neutrik, Nightsun, Polar Lights, Powersoft, QSC, RCF, SAE, SE Audiotechnik, Sennheiser, Showven, Shure, SGM, Solid State Logic, Soundbox, Soundking, Star-net, Taiden, Thunderstone, TW Audio, Unilumin, Universal Truss, Yamaha, Yin Chuang, ZhongHui, and ZOBO.
Record international participation powered by global partnerships
Thanks to the strong support of local and international industry associations and media, the show welcomed 59 buyer delegations, with 18 overseas delegations from Argentina, Brazil, Hong Kong, Korea, Malaysia, the US, and beyond. As a key initiative, the show also partnered with the Yinchuan Stage Design Association to launch the China – Arab States Stage Technician Training Course. Visitors from Kuwait, Morocco, Oman, Saudi Arabia, Tunisia, and the UAE attended PLSG to discover further business opportunities in China, underscoring the show’s growing impact in emerging markets.
Immersive experiences bridge technology and culture
This year’s fringe programme, themed “Tech meets culture”, featured a series of immersive showcases that brought technology and creativity to life. Signature performances included the PLS Unicorn Series, the debut of the immersive performance Peak Shock: Return from Journey to the West, and the VR cultural tour Location-Based Entertainment: A Journey through time to Yuanmingyuan. These engaging experiences drew large crowds throughout the show, with visitors captivated by the stunning visuals and interactive formats.
With over 100 fringe events, the fair shined in its high-level summits, technical training courses, and expert-led seminars. This included the IFTT 2025 The Sound – Future Science and Technology Innovation Conference, which introduced China’s home-grown 3D audio technology “Audio Vivid”. In addition, the SDVoE Alliance’s PLSG Video All in One Zone explored AI integration in AV applications. These events underscored PLSG’s growing role as a leading platform for the debut and exchange of cutting-edge technologies.
Industry voices affirm the fair’s success
“We came to showcase our Made in Italy products at the industry’s largest event, where we can easily reconnect with customers face to face and build stronger relationships. In the first few hours, we’ve already met several very interested target buyers from the lighting and live shows sectors in Canada, China, Indonesia, the Philippines, and Singapore. The Chinese market offers vast growth opportunities in both tourism and installation sectors, making PLSG an ideal place to make these connections.”
Mr Luca Bertani, Content Marketing Professional Leader, Powersoft SpA (Exhibitor)
“We have not missed a single PLSG since the very first edition. This year, we are showcasing our new waterproof moving head lights, designed for various applications – from auditoriums and theatres, multi-functional halls and schools, to cultural tourism projects like lighting shows and water-light performances, and entertainment venues such as KTV lounges and bars. Unlike other trade events, this fair’s wide-ranging product categories and strong reputation effectively attract domestic integrators and suppliers, providing great benefits to our business. We will, without a doubt, exhibit again next year.”
Mr Xin Liao, Domestic Marketing Director, Nightsun Science & Technology Group Co Ltd Guangdong (Exhibitor)
“This year’s edition had significantly more exhibitors and visitors. As China’s only show with a dedicated KTV hall, it provides a focused platform for connecting with our core audience, high-end domestic KTV business operators and investors in the self-service KTV sector. We discovered unexpected demand from Southeast Asian buyers, particularly from Malaysia and Indonesia, who showed strong interest in our AI solutions and have clear purchasing intent. The show also emphasised the growing self-service KTV trend, which is quickly expanding into lower-tier cities in China and abroad. This trend has become a key focus of our business strategy.”
Mr Kefeng Zu, Product Manager, Fujian Star-net-E-video Information System Co Ltd (Exhibitor)
“Prolight + Sound Guangzhou has flourished into a pivotal force in the global industry. The fair energises companies with fresh ideas and market insights. This year, I was impressed by innovations like rollable LED panels, cutting-edge digital mixers, and advanced lighting technologies. Chinese companies are increasingly creating their own unique designs and products, showcasing remarkable differentiation. I organised a Brazilian buyer group to join because it helps them to see the latest product trends in China. Attending is a must – the show seamlessly connects businesses with limitless opportunities and global leaders.”
Mr Daniel Neves, President, Brazilian Music Industry Association (Buyer delegation leader)
“Anyone interested in live sound and events must attend PLSG, which occupies a particular niche that no other event matches in scale, and its relevance in the industry pulls people in. The buyer group I organised can survey the latest trends in China and expand their client base in the entertainment and tourism sectors. In return, we bring a diverse network focused on physical attractions and experiences, such as theme parks like Disneyland. Currently, two Spanish buyers I invited are touring facilities in Guangzhou to look for manufacturing parts, so the benefits of attending extend beyond the show floor.”
Mr Stephen Cavit, President, Themed Entertainment Association – Asia Pacific Region (Buyer delegation leader)
“We are a distributor of audio systems, focusing on commercial and entertainment solutions, here to source new solutions with modern technology integration. The show allows us to meet directly with business owners from various countries to develop valuable services and products for our customers. So far, we’ve connected with several business owners and two suppliers – one Chinese and one British – whom I plan to order from. All serious industry players attend Prolight + Sound Guangzhou, as it consistently provides insights into new inventions and market trends. I will certainly be back next year.”
Mr Chee Chuan Lim, Managing Director, Chuan Seng Hin Sdn Bhd (Malaysian buyer)
“This show surprises me every time! I’m impressed by the advancements in smart stage lighting and innovative LED systems. The diverse lighting technologies are exciting, and I look forward to bringing these innovations back to strengthen my local market. I’m very satisfied with the results, having closed deals with new suppliers, and I plan to return to visit these factories. I highly recommend that every industry professional attend; it’s a great opportunity to learn and network.”
Mr Jorge Barcala, CEO, NASH ENGINEERING (Argentinian buyer)
Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Co Ltd (STE). For more details about the show, visit www.prolightsound-guangzhou.com or email plsgz@hongkong.messefrankfurt.com.
For more information on Events & Entertainment Technologies shows worldwide, please visit: www.prolight-sound.com/worldwide
Press information and photographic material:
https://prolight-sound-guangzhou.hk.messefrankfurt.com/guangzhou/en/press.html
Links to social media:
Facebook: Prolight and Sound China
LinkedIn: Prolight and Sound China
WeChat: @prolight-sound
Your contact:
Carly Cheung
Tel. +852 2230 9226
carly.cheung@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building
26 Harbour Road, Wanchai, Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2023 were more than € 609 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
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