Building on the strong momentum of previous years, the upcoming edition will introduce strategic changes designed to better serve the evolving market. “Prolight + Sound Guangzhou has firmly established itself as a key platform for the global entertainment and pro AV industry," said Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd. “Our 2026 vision features a restructured event with tailored programming to spotlight cutting-edge technologies, foster meaningful partnerships, and ensure our participants are equipped to lead the next wave of industry development.”
The fair will feature 23 thematic halls dedicated to a wide spectrum of products and applications, including stage performance, digital entertainment, immersive cultural tourism, smart education, commercial displays, and digital visual technology. This cohesive format is designed to catalyse cross-sector collaboration and resource integration, driving new avenues for industry growth. A major highlight of the redesigned setup is the transformation of Area B's first floor into the Pro Lighting Hall, bringing together the world’s leading lighting brands under one roof.
Area A: the global pro audio and integrated solutions epicentre
Area A will solidify its reputation as a hub for audio innovation, hosting top brands and system solution providers across eight interconnected halls. These include the Audio Brand Name Halls (3.1, 4.1, 5.1), Pro Audio Halls (1.1, 2.1, 6.1, 8.1), and the Parts & Accessories Hall (7.1).
On the second floor, the spotlight will shift to cutting-edge pro AV technologies, with leading global enterprises exhibiting in the Communication, Conferencing & Display Halls (1.2, 2.2) and the Multimedia Systems and Solutions Halls (3.2, 4.2, 5.2). These halls will feature innovative solutions for multimedia integration, smart office collaboration, commercial installations, and broadcasting.
Area B: lighting, immersion, and digital innovation
Area B will undergo significant expansion with the addition of three new ground-floor halls (9.1, 10.1, 11.1), seamlessly integrated with the pre-existing upper-level halls (9.2, 10.2, 11.2). Together, these six halls offer end-to-end solutions for stage, exhibition, commercial, and outdoor applications.
Reflecting the rise of digital trends and increasing demand for immersive experiences, the KTV and Digital Entertainment Halls (12.2, 13.2) will also be overhauled. These halls will feature new categories such as immersive entertainment, esports, DJ technology, and home theatres, unlocking new opportunities in cultural tourism and interactive entertainment.
Hall 12.2, home to Visual X, will highlight transformative technologies for the entertainment and cultural industries. Exhibits will include digital cultural tourism solutions, intelligent immersive experiences, multimedia interaction, and metaverse applications, all designed to enhance audience engagement and creative possibilities.
Expanding global influence and connectivity
China’s pro AV industry continues to flourish, strengthening its global competitiveness, and Prolight + Sound Guangzhou plays a vital role in connecting domestic and international markets. The 2025 edition attracted 110,363 professional visitors from 139 countries and regions, marking a significant 25% increase in overseas attendance. Looking ahead to 2026, the organisers will further strengthen international outreach by deepening ties with established markets in Europe and Southeast Asia while exploring emerging opportunities in Belt and Road regions, including the Middle East and Central Asia. With these efforts, the fair is poised to remain the definitive global hub for bridging opportunities between China, Asia, and the broader entertainment and pro AV industries.
Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Co Ltd (STE). For more details about the show, visit www.prolightsound-guangzhou.com or email plsgz@hongkong.messefrankfurt.com.
For more information on Events & Entertainment Technologies shows worldwide, please visit: www.prolight-sound.com/worldwide
Press information and photographic material:
https://prolight-sound-guangzhou.hk.messefrankfurt.com/guangzhou/en/press.html
Links to social media:
Facebook: Prolight and Sound China
LinkedIn: Prolight and Sound China
WeChat: @prolight-sound
Your contact:
Kamal Mirwani
Phone: +852 2230 9297
kamal.mirwani@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building
26 Harbour Road, Wanchai
Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 775 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
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- PLSG26_PR1 (pdf, 391 KB)